#PSL #4Life, y’all! Apparently, Starbuck’s Pumpkin Spice Latte has its (her? his?) own twitter account, complete with over 93,000 followers. What IS it about the pumpkin spice latte that creates such a frenzy? How does a beverage featuring a member of the squash family signal fall scarves and thick sweaters to us? In this post, Ami Stearns risks being socially ostracized for suggesting that the pumpkin spice latte creates an imagined community of fall-loving consumers who are primed to start spending money during the coming holiday season by making itself a scarce, once-a-year, valued commodity. Drink up!
I recently moved to the deep, deep south. If fall has started here, I only have two indications. One, it’s slightly less incredibly hot than it was a few weeks ago. Two, pumpkin spice ads (for lattes, puddings, cakes, cookies, and cheesecakes) are everywhere. In a place where the leaves aren’t changing and nobody is cuddling up in their chunky knit scarves in front of fireplaces, I can at least count on Starbucks to alert me to the change of seasons.
During the fall, Starbucks estimates that its famous eleven year-old beverage receives about 3,000 tweets daily. Estimates put sales at 200 million Pumpkin Spice Lattes (PSLs) since the drink’s inception. Starbucks, of course, does not have a monopoly on pumpkin this time of year, but it certainly has kickstarted a pumpkin craze that is absolutely everywhere (one popular meme features a Game of Throne character and the words, “Brace yourselves. Everything pumpkin flavored is coming”). Believe it or not, there is now even a PSL controversy . Spoiler alert: apparently there is no pumpkin in a pumpkin spice latte- who knew?…
The Rice domestic violence case brought physical domestic violence (DV) to the spotlight. But there is so much more to DV than what this case highlights. In this post, Bridget Welch interviews Diane Mayfield (the director of a victim’s center in my community) to explore some of what has been missing from the coverage.
Besides writing for this blog and being my professory self, I also volunteer as a hotline advocate for the local center for interpersonal violence (covers sexual assault, domestic violence, and stalking). While I had a lot of reactions to the Rice domestic violence (DV) case that are probably different than a lot of people because of that experience, I struggled with what I wanted to focus on for a post discussing the case. I decided that enough people are actually discussing the case online, who needs another voice? Instead, I sat down with Diane Mayfield (director of the Western Illinois Regional Council-Community Action Agency (WIRC-CAA) Victim Services Program where I volunteer) to discuss what we hope the national attention to DV will teach us.
1. Domestic violence is not just physical.
Taking hotline calls and with the research I do on sexual assault, I hear a lot of reports of different types of domestic violence (sexual violence is frequently a component of DV). In one instance I talked to a woman who had been repeatedly raped by her boyfriend (justified by her causing it by “making” him feel jealous) who felt like she couldn’t leave him because he had systematically made her drop all of her friends and even cut her off from her parents. In another situation, I talked to a man whose ex-wife was demanding he do what she wanted or she would not let him see the kids. In another, a woman calls in tears trying to figure out how she could get away from her partner who constantly belittles her and makes her feel bad about herself. But she didn’t know how to because she had given up her job to take care of the kids and now had no money.
Diane points out that when you ask someone “what DV is, they just say it is physical violence.” But, the truth is, physical violence like what occurred in the Rice incident is just part of DV (in fact, for all we know, it’s just part of the abuse Janay faced). The Power & Control Wheel developed by the Domestic Abuse Intervention Project in Duluth, Minnesota shows all the way that domestic violence can occur — including what we saw in the three examples I used above — using children, shifting blame, verbal assault, economic control, and sexual abuse. In fact, while often people (including court officials like judges and police) take physical DV more seriously, other types — particularly economic (see the purple purse campaign) — make it harder for a victim to leave. And, as Diane points out, her clients often say it’s verbal abuse that is the worst. “Bruises and bones heal. It’s the verbal abuse and mental abuse that sticks. It gets in your head and won’t leave.”…
A group of people online are sharing videos and images of their giant trucks billowing thick black smoke into the atmosphere; online this is called “rolling coal”. These scenes are often the backdrop for macho anti-environmentalist messages. In this piece Nathan Palmer uses the concept of environmental power to show us how rolling coal is a social display of status and often masculinity.
There are many ways to be manly. For some super macho dudes, they get their manly on by modifying their truck so that its black filthy exhaust blows out directly into the atmosphere. Maximizing your pollution is just one way to communicate to the world your machismo. If that doesn’t sufficiently communicate your supreme dudeness, then you can always adorn the hitch of your truck with a giant plastic scrotum (or as the kids call them “Truck Nutz”).
This phenomenon is know as “Rolling Coal”. There are hundreds of videos of souped up trucks spewing smoke into the air on YouTube. To those rolling coal, it’s extra cool to eject “Prius repellent” on unsuspecting hybrid drivers, bicyclists, or pedestrians. Other videos bait “hot babes” into a conversation only to eject sooty pollution into their face. An entire online sub-culture exists where people upload pictures of their trucks with messages written on them like, “you can keep your fuel milage, I’ll keep my manhood!” Grace Wyler, who defends the practice says that coal rollers’, “motivations aren’t complicated: It looks cool, and it’s funny to roll coal on babes.”
To an environmental sociologist, rolling coal isn’t all that new or surprising….
In 1991, Philomena Essed wrote an important book titled Everyday Racism: An Interdisciplinary Theory. In her seminal text, Essed outlines how seemingly subtle and innocuous interactions between majority group members and women of color are muddled with racism. Essed termed these interactions, “everyday racism.” Other scholars in social psychology have called everyday racist acts “microaggressions.” In this post, David Mayeda discusses a recent commercial from Australia and his own research with Maori and Pacific students in Aotearoa New Zealand to illustrate the power of everyday racism and what he and his colleagues term, everyday colonialism.
Before I get into this post, check out this recent commercial that demonstrates what indigenous peoples in Australia (Aborigines and Torres Strait Islanders) must cope with on a regular, everyday basis.
Here at SociologyInFocus, a sociological topic we tend to neglect is colonialism. First let’s define imperialism – “the practice, the theory, and the attitudes of a dominating metropolitan centre ruling a distant territory; ‘colonialism’, which is almost always a consequence of imperialism, is the implanting of settlements on distant territory” (Ashcroft, Griffiths, & Tiffin, 2002, p. 46). In short, colonialism is imperialism put into action.
Today, old school colonialism is less prevalent. Instead what we tend to see are modern remnants of colonialism operating systemically through what scholars call “neo-colonialsim.” In neo-colonial settings, previously colonized states have gained political independence from the colonial powers of yester-year. However, contemporary political, social and economic arrangements persist that keep indigenous peoples pushed to society’s margins and in a state of perpetual structural disadvantage. Thus, colonialism lives on even if we don’t realize it….
The disturbing video of NFL player Ray Rice punching his then-fiancée during a dispute in an elevator has been seen by many and resulted in a great deal of discussion. Ray Rice’s contract was terminated on Monday and he was suspended indefinitely from the NFL. His wife Janay Rice recently released a statement that led to more debate and confusion in the public. She stated “THIS IS OUR LIFE! What don’t you all get…Just know we will continue to grow & show the world what real love is!” How do sociologists explain violence in relationships and the occurrence of victims staying with an abusive partner? In this post, Mediha Din describes the concept of the Cycle of Abuse and social barriers that make it difficult for victims to leave abusive relationships.
Many people were surprised to find that one month after the assault in the elevator in Atlantic City, Janay Rice married the man that hit her. Many people also wonder the same thing about someone they know- how can he or she stay with that person?
Before analyzing abusive and unhealthy relationships, it is important to note that we cannot make assumptions about the relationship between Ray and Janay Rice, we can only use the public attention regarding this case as a starting point for discussing abuse. We must also remember that victims of abuse can be male or female, heterosexual or homosexual, married, dating, or “hooking up”, adults, teenagers, or tweens, rich or poor, educated or dropouts, and of any cultural, religious, or racial backgrounds.
In 1979, psychologist Lenore E. Walker developed the social theory of the Cycle of Abuse (also known as the Cycle of Violence), describing patterns that are often seen in unhealthy relationships. The cycle consists of three stages. Tension Building, Abuse, and Honeymoon.
Tension Building: During this stage, the victim feels things could blow up at any moment. The victim may feel that he/she is walking on eggshells, anticipating an explosion. Anything might set the abuser off, such as not returning a text or phone call immediately. The abuser may start a fight for no apparent reason.
Explosion. During this stage there is an outburst that includes some form of abuse. It can be intense emotional, verbal, sexual, or physical abuse, or a combination. This can include hitting, slamming someone against a wall, screaming, yelling, or humiliating. The abuse is not always physical and it does not always leave a mark. Spitting on someone is an example of abuse that is emotionally damaging but won’t leave a bruise.
Honeymoon: In this stage the abuser often apologizes profusely. They may say “I love you”, promise that it will never happen again, and buy the victims gifts. During this stage the abuser also often tries to shift the blame away from them self. They might blame their stressful job, alcohol, drugs, family stress, and very often- the victim, for the outburst of abuse….
Last week approximately 100 celebrities had their phones hacked and nude photos of them stolen and posted online. The reactions by some were, “what are these celebrities doing taking nude pics in the first place?” In this post Nathan Palmer argues that we can better understand reactions like these by understanding the Just World Hypothesis and the phenomenon called victim blaming.
People are saying the craziest things about the nude photos of Jennifer Lawrence and dozens of other celebrities posted online last week. If you somehow missed it, last week approximately 100 celebrities had their phones hacked and stolen sexual images of them were posted online. And let’s just be clear from the jump, this was a crime not a scandal or a leak. The celebrities are well within their rights to take any photos of themselves and share them with anyone they choose. So now to the shockingly unintelligent things people were saying.
Comedian Ricky Gervais tweeted just after the news broke, “Celebrities make it harder for hackers to get nude pics of you from the computer by not putting nude pics of yourself on your computer.” The New York Times tech columnist Nick Bilton echoed this sentiment when he tweeted, “Put together a list of tips for celebs after latest leaks: 1. Don’t take nude selfies 2. Don’t take nude selfies 3. Don’t take nude selfies” These two were not alone. Just go back and read the comments section under any of the news stories about the hack; every third comment chastises the celebrities for being foolish enough to take a nude picture of themselves in the first place. Now I’m willing to bet that some of you who are reading this right now are thinking these comments make sense, but let’s take a second and really think about what they are saying.
Comments like these are implying that the celebrities are to blame for having their phones hacked because they took photos of themselves that would be attractive to hackers. By that logic, celebrities should never do anything that they don’t want the public to see. Or as Jay Smooth put it, “is the rule that if you want a right to privacy, just don’t have a private life?” What’s going on here? The answer can be found in two sociological concepts: The Just World Hypothesis and victim blaming.
Did you watch the MTV Video Music Awards this year? Well if you missed it, Stephanie Medley-Rath brings you up to speed on Miley Cyrus’ cure for youth homelessness, which she unveiled at the VMA.
Once again, Miley Cyrus steals the VMA spotlight by pulling a stunt of some sort. This year, she had 22-year-old homeless man, Jesse Helt to accept her award to raise awareness for homeless youth living in Los Angeles. He prompted viewers to visit Cyrus’facebook page so that they, too, could donate to My Friend’s Place, an LA shelter serving homeless youth ane presumbly to educate themself on the issue.
I visited Cyrus’ website to learn more about her campaign and noticed that her campaign message begins:
- “Just a few miles from where I live in Los Angeles, there are young people living on the street who come to this city with big dreams just like all of us.”
The implication is that these are young people who moved to L.A. to achieve their dreams rather than that they are from L.A. to begin with or are homeless for reasons that have little to do with seeking Hollywood-fame. The allure of Hollywood and celebrity is strong and Cyrus’ words are an attempt to get people to empathize because they (i.e., homeless youth) are “just like all of us” (i.e., the non-homeless)….
At this point, if you haven’t heard about the ALS Ice Bucket Challenge, you may want to check your pulse. For the past several weeks, Facebook news feeds have been clogged with videos of folks dumping ice water over their heads for a good cause. In this post, Ami Stearns frames the Ice Bucket Challenge as a social movement, noting that the combination of several factors unique to our post-modern, selfie-obsessed society helped catapult this fundraising activity into one of the more coveted statuses our culture offers to the lucky few: going viral.
Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s Disease, is a disease that targets nerve cells in the brain and spinal cord. The disease can lead to paralysis and even death. The ALS Association is a national non-profit organization dedicated to helping individuals who have been diagnosed with the disease. Like other non-profits, the agency’s lifeblood, so to speak, comes from donations. As of the week I write this, an ALS press release announced that $94.3 million had been donated- just since July 29. For comparison, consider that this same non-profit received somewhere around $19 million in donations during all of their 2013 fiscal year. How has nearly $100 million been raised in a few short weeks? With the fervor of a meme like 2012’s Harlem Shake (see SIF’s earlier post on the Harlem Shake meme) and the ubiquitous selfie/navel gazing that is a hallmark of social media, the ALS Ice Bucket Challenge has become an unbelievably successful phenomenon….
Why is Labor Day a national holiday? If you’re stumped, you’re not alone. In this post, Nathan Palmer argues that our awareness of the U.S. labor movement is connected to how textbooks and curriculum are created through a process of cultural production.
“What are we celebrating on Labor Day?” There is always a long silence after I ask my intro to sociology class this question. My students look to their left and right waiting for a classmate to generate the answer. “It’s a day off because we labor so hard, right?” I shake my head no. In eight years of teaching only one class got it right and I think they googled the answer on their information phones.
Labor Day celebrates the victories of the labor movement. Whether you know it or not, people fought and died protesting for the right to unionize, for weekends off, child labor laws, the 40 hour work week, and many other things that most workers today could not imagine living without.
So why are so few of us aware of the history of the labor movement? The answer to this question lies, at least partially, in James Loewen’s (1995) work Lies My Teacher Told Me.
The History of History Textbooks
Loewen analyzed the high school social studies and history textbooks to see what was and was not talked about it. Loewen found that half of the 18 American history textbooks he reviewed contained no index listing at all for the terms social class, social stratification, class structure, income distribution, inequality, or any conceivably related topic. Furthermore, very few of the books discussed labor union strikes and absolutely none discussed recent strikes and the strong government opposition to labor unions starting with the Reagan administration. Loewen (1995: 205) concluded that, “With such omissions, textbook authors construe labor history as something that happened long ago, like slavery, and that, like slavery, was corrected long ago.”
It’s easy to think that history is history (i.e. that history is the collection of facts about what happened before now), but that would be wrong….