In this essay, Andrea Hunt discusses how social media is being used by activists at the Standing Rock Indian Reservation and their supporters around the world to resist the construction of North Dakota Access Pipeline.
In the final days of Barack Obama’s presidency, the Army Corps of Engineers announced it would not allow the construction of the North Dakota Access Pipeline (DAPL) to be completed. This decision was celebrated by protestors who, since April of last year, have been physically blocking construction of the pipeline at the Standing Rock Indian Reservation. Activists have opposed construction of the pipeline for many reasons. First, the pipeline poses a threat to the drinking water of those living near it. Second, many activists contend that construction of the pipeline violates multiple existing treaties the U.S. government signed with Native American tribes in the area. Third, many activists are concerned that the pipeline will lead to expanded use of fossil fuels and ultimately speed climate change. Despite these, and many more, objections, President Trump signed an executive order last week directing government officials to allow the pipeline’s construction.
What happens next remains unclear. However, we can learn something about social movements, political communication, and resource mobilization by examining how activists used social media to achieve their goals.
Standing with Standing Rock Through Hashtag Activism
While water protectors are at Standing Rock, others are taking part in Hashtag Activism (i.e. speaking out and raising awareness via social media). This modern form of activism uses social media to facilitate political communication and as a way to gather resources from supporters around the world. Loader (2008) suggests that online or virtual protests provide new political opportunities and unconventional forms of political interventions….