You are a strange person living in a strange world. It’s just that you are so much like all the people around you and each day is so much like the next that you slowly come to think of yourself and the world around you as normal. However, part of being a good sociologist is remembering just how strange our everyday world is. In this piece Nathan Palmer goes to the Pitchfork Music Festival to show us how different things look when we “see the familiar as strange”.
Do you know how you can spot a tourist from a local? Tourists look up, taking in the scenery, but locals stay heads down until they get to where they’re going. I am in Chicago this weekend for the Pitchfork Music Festival, so the tourist/local divide is as clear as ever for me. Every time I stop to marvel at some landscape, or look at a sculpture, or especially when I snap a picture, the locals who I share the sidewalk with either roll their eyes or give me a strange look. To the locals there is nothing remarkable- nothing worth looking at, because they’ve seen it a thousand times before. Locals may have more insider knowledge of the area than anyone, but so much of the world they live in has become so familiar that it is now unremarkable and just normal.
Seeing The Familiar As Strange
Sociology asks you to look at your life, your community, your world again for the first time. As a discipline we urge you to “see the familiar as strange”. Become a tourist in your own life, and notice all of the little details that have faded into the background. In many ways sociology is the study of human patterns of behavior. Put another way sociology is the study of the (often boring) routines of life.
The lessons that sociology has to teach you and the answers that sociological methods can provide you lie in the things you’ve always known were true, the assumptions you didn’t even know you were making, and the questions you never thought to ask. This isn’t a mantra or Chicken Soup For The Sociologist’s Soul it’s an approach and an opportunity for you to more deeply understand the world around you.
Seeing The Pitchfork Music Festival As Strange
I thought I’d take you along with me as I roamed the music festival this weekend and show you how I “see the familiar as strange”. Now mind you, a concert is not an everyday thing, but it is highly routinized. Walking around Pitchfork I saw many things that would be familiar to anyone who’s been to a concert before. There were far too many things to sociologically analyze, but I want to at least tell you about three of them.
Moshing & Crowd Surfing:
In any other place, running head long into someone else is called assault. At a concert it’s called fun. Continue reading
Bugs. They’re what’s for dinner? The foods we eat are a product of our culture and as our world becomes more interconnected we have seen the delicacies of one culture spill over into another. In this post, Stephanie Medley-Rath defines this process as cultural diffusion and explains why she just might serve fried cicadas at her next dinner party.
A feature of culture is that it varies across time and space. Think about it. The clothing that you wear as a young adult probably looks a bit different than what your grandparents wore as a young adult. Food, like clothing, is a cultural artifact and what counts as food varies across time and space. Along with your clothing, the food you eat probably differs from the food people in other cultures eat and perhaps deviates from what your grandparents ate when they were your age. For example, I never ate guacamole until I was an adult and have since introduced it to my 90-something-year-old grandmother.
Today, guacamole is quite commonplace and no longer “exotic.” Hummus, is another example of a once “exocitc” food for Americans, yet is increasingly popular. Hummus originates in the Middle East and its popularity has spread to the United States. The process of cultural products (e.g. foods, clothing, music, etc) gaining popularity in one region and then spreading around the world is known as cultural diffusion. As foods and other cultural products diffuse into a new region they can quickly go from being “exotic” to being “ho-hum”. Continue reading
AMC’s “Mad Men” premiered in 2007, highlighting the lives of 1960s-era advertising men and women working on Madison Avenue. The series revolves around ad guru Don Draper, a heroic figure with ruggedly handsome looks who has a sixth sense about advertising (and women). In this post, Ami Stearns suggests that Don Draper exemplifies one of Max Weber’s ideal leadership types, the charismatic leader.
For research purposes only, I just finished playing the quiz “Which of Don’s Women Are You?” on the official Mad Men website (FYI: I’m Allison, Don’s one-time secretary and one-night stand). Love him or hate him, Don Draper is the larger than life face of AMC’s Mad Men.
You’ve heard of Mad Men, right? The period drama, which just wrapped up its sixth season, has set a record for basic cable television shows by winning an Emmy four years in a row. The highs and lows in the bedrooms and boardrooms of the NYC advertising execs have created legions of fans over the past six years, spawning a Wall Street Journal weekly blog, the requisite official merch, and even games.