Bridget Diamond-Welch

Bridget Diamond-Welch

Bridget Diamond-Welch is an assistant professor of Criminal Justice at the University of South Dakota. She has two major areas of research. Her first is social psychological research on emotions and identity. Her second area of research is on interpersonal violence issues such as domestic violence and sexual assault.


| |

What Do Jesus & Aliens Have In Common?

“The world is coming to an end!” that is what a Christian radio host guaranteed this spring. He said massive earthquakes would bring about Judgment Day on May 21st. So what did he have to say for himself on May 22nd? In this piece, Bridget Welch explores how failed doomsday predictions can help us understand cognitive dissonance and how people respond when their deeply held beliefs are challenged – by digging their heads in the sand and trying to get you to come along for the ride.


In September of 1954, a report of an impending doomsday appeared in the news. According to the news article, the Great Lake would overflow its banks and destroy everything in its path “to form an inland sea stretching from the Arctic Circle to the Gulf of Mexico.” Further, “a cataclysm” was predicted to “submerge the West Coast” from Seattle to Chile. The source of such dire predictions was a housewife who received messages from “superior beings from a planet called Clarion.”

Read More


Keep’em Covered: Gender Policing Baby Nipples

Is your baby girl a slut? A new Gerber “Beautiful Baby Contest” rules that baby girl nipples cannot be shown. In this piece, Bridget Welch explores what this reveals about gender norms and how we construct and police bodily displays.

Most parents think their child is this most beautiful child to ever have been born. It’s pretty much the rule. Those parents are wrong. You know how I know? My son (we’ll call him by his nickname “Bug”) is actually the most beautiful child to have ever drawn breath. Sorry other parents. I’m sure your kids are very cute. It’s just a sad fact that they can’t compete with this:

Take a minute. Glory in the cuteness. You know you want to.

Read More