That Coke Ad & What it Means to be American
Social media gives us a great cause. “Boycott Coke!” But the reason for this boycott, not the one that this author would prefer. In this piece, Bridget Welch discusses the legal and social construction of what it means to be American and how Coke, for once, got it right.
“BOYCOTT COKE!” started trending after the Super Bowl. Usually a hashtag I could get behind. But what was the reason for this call to social media arms?
Is it the realization that Coca-Cola takes all the water from nearby farmers in India and leaves them to struggle with drought-like conditions? How this has been argued to be linked to an increase in suicide rates by Indian farmers? The extremely high rate of pesticides in their soft drinks? Similar situations in Mexico, where locals need to drink Coke because the companies’ practices means the population doesn’t have excess to water? MORE accusations of Coca-Cola hiring paramilitary groups in Columbia and Guatemala to kill workers to block unionization? More countries charging that Coca-Cola is dumping toxic waste? Or was it just that someone finally realized how HORRIBLE the drink is for our bodies? Turns out, not so much.
This boycott, the one that got covered by national news was based on a negative reaction to children singing “America the Beautiful” in several different languages.
Why the negative reaction? Perhaps Michael Patrick Leahy on Breitbart captured it best when he argued that Coca-Cola was providing a different view of America … one that is “no longer a nation ruled by the Constitution and American traditions in which English is the language of government” nor a nation “governed in the Anglo-American tradition of liberty.” His message is that this is a bad thing (seemingly disgusting really) that Coke should be ashamed of. As he concludes, “When the company used such an iconic song, one often sung in churches on the 4th of July that represents the old “E Pluribus Unum” view of how American society is integrated, to push multiculturalism down our throats, it’s no wonder conservatives were outraged.”
Let’s ignore for a minute that the US actually has no official language. And, let’s forget Latin and assume instead of “From Many, One” the motto actually means “For People Like Us, By People Like Us.” And, for goodness sakes, let’s ignore the fact that when he says “Anglo-American tradition” he is really talking about White European male traditions forged at the cost of the genocide of indigenous peoples and slavery (and other horrific acts). Instead, let’s look at where he’s right. Continue reading
Richard Sherman & Racialized Code Words
Wow, the Seattle Seahawks blew out the Denver Broncos in this year’s Super Bowl! How many of you saw that coming? If you believe in the saying, “Defense wins championships,” you might have predicted a Seattle victory. Speaking of defense, one member of Seattle’s “Legion of Boom” received mounds of media attention in the weeks leading up to Super Bowl Sunday – cornerback Richard Sherman. An athletic play by Sherman two weeks earlier thwarted a San Francisco 49ers drive and sealed Seattle’s trip to Super Bowl 48. However, it was Sherman’s postgame interview and the attention it generated that caused all kinds of controversy. In this post, David Mayeda uses this case to illustrate the concept of racialized code words.
Like other sectors of society, sport serves as a site where constructions of race are developed and contested on a regular basis. Throughout history, sport has always responded to broader race politics, while simultaneously firing back at the racialized patterns seen off the field.
We see it less now than in decades past. Today’s celebrity athletes are more constricted by corporate-driven politics and a less active push for social justice. Now in the twenty-first century, much of society likes to feel we have reached a place where perceptions of race and behavioral racism no longer matter, or only emerge among fringe, extremist groups outside the mainstream. The thing is, racism is still quite pervasive throughout society. It’s simply changed.
Public response to talented black men
As described above, following Seattle’s win over San Francisco about three weeks ago, Richard Sherman was interviewed by side-line reporter Erin Andrews. In the interview, an animated Sherman asserted his status as the League’s top cornerback, while verbally deriding 49er wide-receiver Michael Crabtree, and doing so by staring angrily into the camera. Sherman and Crabtree had developed a mild rivalry; both are African American. Continue reading
How We Make Health Decisions
Every season of the hit T.V. show Dancing with the Stars, fans tune in to see famous faces learning complicated routines. Over the past few years, it seems that fans and the media are intrigued with more than just the fox-trot, merengue, and the waltz. There is also a growing fascination with the physical transformation of some of the stars. Watching many of the celebrities lose weight has become one of the major highlights of the show. Americans are often fascinated with stories of celebrities improving their health. Sociologists are interested in what it takes for a person to make the decision to improve their health and actually follow through with that decision.
This season, the Dancing With The Stars winner and Glee actress Amber Riley has had countless interviews that focused on her health and weight as much as her winning dancing moves (‘Dancing With the Stars’ Champ Amber Riley Talks Winning and Weight Loss). Riley discusses how one of her main motivations for participating in the show was to improve her health, not to win. “When we first started, that wasn’t the goal — it really wasn’t,” she told Us Weekly. “I was like, ‘OK, this will be cool. It’ll be great exercise, I’ll gain confidence, and I’ll learn dances’.”
The Health Belief Model in Sociology can help explain what motivates some people to take charge of their health, and what prevents others from doing the same. According to this model, there are four conditions that must be met in order to take care of your own health.
1. You must believe you are at risk.
Throughout my college life, I did not accept my strong family history of heart disease. I ate McDonalds for breakfast, Burger King for lunch, and Taco Bell or Pizza Hut for dinner on a near-daily basis. Seriously. I knew I had a high risk for heart disease because both my maternal and paternal grandfathers died of heart attacks at an early age. I knew high blood pressure and high cholesterol plagued many of my family members. Yet I still did not accept that I personally was at risk. Continue reading
Why the Media Champions Malala, but Ignores Nabila
Malala Yousafzai has received an immense amount of media attention in the past few years, and rightfully so. Just last week here at SIF, Mediha Din took a conflict theory approach to discuss Malala’s global influence as the young activist continues to advocate for girls’ rights to education. In this post, David Mayeda continues to examine Malala’s social impact, dissecting why Malala’s popularity has risen so dramatically in western society, and why other very related stories go virtually unnoticed.
As explained previously in SIF, Malala Yousafzai is a 16-year-old girl from Pakistan now residing in England. Roughly two years ago when living in Pakistan, Malala was shot in the head by Taliban gunmen after she gained noteriety as an outspoken advocate for gender equity in education. A survivor of this horrific act, Malala continues her staunch social activism and has received extensive praise by the west for her actions. Check out her amazing interview on The Daily Show, where at one point she leaves Jonathan Stewart utterly speechless:
Considering the conditions that impact girls and women in Pakistan, it is not surprising, given her incredible conviction, that Malala spoke out for gender equity. Moving beyond educational gender disparities, in 2011, Pakistan was ranked as the world’s third most dangerous country in the world to be female. As reported by TrustLaw, in Pakistan: Continue reading
Praise the Lord & Pass the Ammo: Duck Dynasty & Civil Religion
A&E’s record-shattering show, Duck Dynasty has been lauded by religious groups and conservatives as wholesome, family functional reality television. In this post, Ami Stearns suggests that the iconic show can be used to illustrate Robert Bellah’s concept of civil religion in America.
Need a Halloween costume idea? Dress up as a Duck Dynasty family member! Out of dog dental treats? Duck Dynasty to the rescue! Need a fun new distracting game on your iPhone? Duck Dynasty’s Battle of the Beards should fit the bill. This show is not only incredibly popular, but its cast members are instantly recognizable in their long, ZZ-top beards, fatigues, and bandanas. Merchandise from the show is everywhere from Bass Pro Shops to Target. Recently, my friend’s daughter’s entire softball team dressed up as Duck Dynasty men for a game, complete with beards.
I literally can’t escape from Duck Dynasty, though- believe me, I’ve tried. Members of the Duck Dynasty family even showed up on my campus in Norman, OK, at a recent football game. I watched the record-shattering A&E show to figure out what all the hype was about and couldn’t determine the “lure” (you may substitute “duck call”) until I started thinking about the reality show in the context of religion.
Billed as a reality show that is, funny, functional, and family-filled, the premier of Season 4 broke records for viewership and became the most popular unscripted show in cable history.In case you’ve been living under a rock, the show follows the exploits of Phil Robertson and his Louisiana clan. Robertson created a duck call that became quite successful and made the family into multi-millionares.Duck Dynasty has become the poster child for American conservatism. Hallmarks of the show include the cast members sitting down to dinner as a family, praying before meals, refraining from cursing, teaching moral lessons, and exhibiting virtually no drama. What’s a reality show without screaming, profanity, and emotional breakdowns? The formula for a very popular show, it turns out.
In 1967, sociologist Robert Bellah published his theory of civil religion after analyzing the speeches of several presidents, from George Washington to John F. Kennedy. This concept disputes the notion of “separation of church and state” by claiming that political leaders invoke generic religious symbolism as part of expressing what it is to be an American. Examples of civic religion in America include the phrase “In God We Trust” on our money, and the addition of the words “Under God” to the Pledge of Allegiance. Bellah suggested that civil religion encompassed the veneration of the flag, moral lessons learned from leaders, national myths, and the practice of leaders invoking the name of God in public.
Although Bellah’s concept of civil religion was intended to apply to political leaders, I would argue that American celebrities, such as the Robertson clan, also fill the role of national leaders. From Willie Robertson’s iconic red, white, and blue headband to the strong presence of fundamental conservatism that the show is famous for, Duck Dynasty is reflective of the civil religion that has become part of the national landscape.
- Ask someone who watches Duck Dynasty what it is they like most about the show. Does their answer relate to conservatism, family, or religion?
- Compare Duck Dynasty to another conservative, religious show: 19 Kids and Counting. What are some reasons why Duck Dynasty is more commercially successful?
- Watch the following clip from the show. Does Phil’s opinion about today’s generation reflect current popular opinion?
- Read the following article. Describe how the beards in Duck Dynasty symbolize traditional family values, conservatism, and civic religion?